Reverse Car Auctions
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Reverse Car Auctions – Better deal? Perhaps not!
Reverse car auction websites have recently become flavour of the month here in Australia. There are minor variations between them, but here are some pitfalls you should watch out for if you decide to use one of these sites:- Are you required to make a committment to buy the car before you get the final price? There are usually monetary penalties if you do not buy the car. Why pay hundreds of dollars if you end up with a bad price? Look closely at the terms and conditions. If a site requires you to send in a Certificate of Death for a refund, you know they’re keen to hang on to your cash…
- How many dealers will respond to the auction? Can they guarantee a certain number of bids? How many times can each dealer bid?
I know from over 20 years in the business that dealers detest putting in bids if they don’t get a very high sucess rate. Check how long the site has been around for. - Who runs the site? Is it a website marketing company, or someone who knows about the industry? Anyone can set up an automated system to email dealers to ask for bids, but the real strength of a car broker lies in the dealer network. Do they have solid dealer network, or are they just emailing dealerships blindly?
- Ask yourself this: If they can run a “reverse auction”, why can’t you? Virtually all dealers have websites, and emails. Do it yourself and save hundreds – if you really believe the reverse auction system works!
- How can you be sure that it is a genuine auction? I am sure there are people who never believed the real estate industry was (and still is?) plauged with “dummy bidding”. Online reverse car auctions are totally unregulated. That means buyer beware. Ask the questions up front and the answers in writing!
- In talking with dealers, I have found out that some marketing companies run these online “auction sites” and charge “membership fees” to dealers that participate. Up to thousands of dollars per month! Who pays for this undisclosed money changing hands? You do!
Make sure you ask whether the auction website charges any fees whatsoever to any dealers – including “advertising” or “membership” fees. - Can dealers “work the system”? Of course they can. The hands-off approach taken by website operators (i.e. take your cash and hope for the best) means dealers are free to cooperate between themselves to limit your discount. Many have also experienced “auction sniping”at ebay – which is one of the main drawbacks of these types of auctions. The dealer would submit his price only seconds before closing, thereby not allowing anyone else enough time to respond with a counter bid.
Testimonials
It is a sorely needed service as we have had nothing but stress and grief with the dealers we have approached ourselves.
J.F., Melbourne
Just a brief note to say thanks for your outstanding service. You managed to find a dealer who was prepared to reduce the purchase by some $6750 inclusive of all costs and then you went further by haggling for a better trade in for me giving me a change over cost of exactly $13500 less... THAT I CALL SERVICE...I shall certainly be singing your praises.
K.B., Sydney
WOW FACTOR!! For the sevice provided, the lovely people that are always a pleasure to deal with and the easy delivery of the new car that I requested - I am an extremely happy customer. I was lucky to stumble across the Carbroker.com.au website and have told friends and family that there is no better way to buy. Chris - thanks for doing a great deal for me in the purchase of the Toyota - saved me thousands of $$$ and found me a beautiful new car. Fantastic website & a lovely person to do business with. Cheers!!
C.S., Rye
I received my new car last week which was the fisrt time I set foot on a car lot during this and it was one of the most painless experiences! I have and will continue recommending your services to all my friend and colleges. Thanks for the prompt, professional service and the huge savings.
C.J., Brisbane
We saved around $1500 which was absolutely fantastic given that it resulted from only one web enquiry and five minutes of our time! Thankyou so much. And, yes, we will tell others of your service.
J.T., Canberra
I would like to thank you and your organisation for your assistance in the purchase of my new Hyundai Tiburon. As you are aware, I am Sales Manager of a busy company in Brisbane, and I did not have to leave my office once during the 4 days it took to find the car,organise trade-in,arrange for extras and deliver the car. I would have no hesitation in recomending your organisation to both, my friends and interested parties looking to purchase a new car. Thanks again and good luck in the future
B.R., Brisbane
We weren't sure what to expect when using this service. It turned out to be one of the cheapest, stress-free and best investments we've ever made! Within a few hours of our enquiry Carbroker.com.au came up with a deal that saved us 13% off the recommended retail price of a new car. Further, by using the advice provided to members regarding the sale of our used car we were able to get $1500 more than any previous trade-in offer in just a matter of hours! This is a fantastic service that in total, put about $5000.00 in OUR pocket - not the dealer's! We'll never buy another new car again without going straight to Carbroker.com.au!
D.W., Sydney
Being a single woman, the thing I appreciated most was not being ripped off by sleazy car salesmen. I actually paid much less than a guy working in my office who bought (almost) the same car!
L.R., Sydney
I know what you mean when you say 'buyer's remorse'. I've had it each time I bought a new car except this time. It's a great feeling to a) get a great price b) avoid the huge stress. Seeing things from 'the other side' has made me a convert: This is the way to buy a car! Thanks for a great business.
M.W., Perth
I am impressed by your professional approach with your customers. Therefore, I have already recommended your service to my collegues, friends. I would again use your service in the future when I buy the next car for my wife. I will continue support you and your dealers in the future as you all are doing wonderful jobs!
L.I.I., Brisbane