Why is my trade in worth so little?
Why is my trade in worth so little?
Not everyone asks this question, but many do. Especially just when they are thinking of buying a new car and they have just had their first offer and been disappointed with it.
If you feel the price for the trade-in is too low (and you’re not getting any higher offers), please be aware of the following:
- For “common” cars, the average turnaround in a car yard is 4 months. Low volume cars vary, but can easily take 9 months to sell. During this time, the car:
- must be initially repaired for scratches and dents. A “bottom-half” is the industry term for a dent repair and respray of the bottom half of the vehicle.
- needs to be financed by the dealer.
- must be advertised.
- must be maintained so it starts and runs and is clean.
- takes up one space in the yard, from which the dealer needs to generate a minimum of $x each year – regardless of the value of the car. This especially hurts cars under $10,000.
- The Redbook (and Glasses) valuation guide
- is based on cars in perfect condition. New tyres, no dents, no scratches and mechanically sound with a full service history.
- contains old data that is only periodically updated.
- sells “valuation certificates”. People love buying these to show others what a high valuation they have on their car. Higher valuations = higher certificate sales?
- doesn’t buy cars. It would be fantastic if the Redbook bought cars at the valuations they give. Unfortunately they don’t.
- Don’t compare the trade-in offer to advertised prices. Used cars advertised online (or elsewhere) rarely sell for the advertised price. There is always room to negotiate – sometimes $1,000s of dollars.
- Some (almost always private) sellers advertise their cars at super-high prices on the off-chance that they will get lucky. Some advertise their cars for years this way. Online advertising is often very cheap and “advertising until sold” is a fixed price regardless of the period of time.
Here is seven way to handle a disappointing valuation:
- Accept the offer for the trade-in.
- Add the following special condition to the Sales Agreement: ” I reserve the right to remove my trade-in from the sale prior to delivery of the new vehicle.”
- Clean the car inside and out, but do not have it detailed.
- Take photos from the front, from both sides, the rear, and through the open driver’s door (showing steering wheel and instrument panel).
- Set the price above the dealer offer and a little below what the dealers are selling similar cars for.
- Put a well written advertisements in your local newspaper. Make sure you include all of the details we asked you for (i.e. Make, model, registration expiry etc.).
- Print the advertisement on A4 paper and put it on your car – both side windows. People in your area, your work colleagues and friends will then be aware it is for sale. Many prefer to buy a “known” car and dislike having to scour the Internet every night looking for prospects.
This will maximise your chance of selling the car privately, and is basically a way of doing due diligence on your trade-in. You will find that most people are prepared to wait until you take delivery of your new car before they can pick up your old one.
Testimonials
We saved around $1500 which was absolutely fantastic given that it resulted from only one web enquiry and five minutes of our time! Thankyou so much. And, yes, we will tell others of your service.
J.T., Canberra
Just picked up the Madza and we are both delighted with the price and the service. Your service is brilliant ... I can't of a better way to buy a new car. On behalf of Val and myself a BIG THANK YOU!
K.J., Melbourne
I am impressed by your professional approach with your customers. Therefore, I have already recommended your service to my collegues, friends. I would again use your service in the future when I buy the next car for my wife. I will continue support you and your dealers in the future as you all are doing wonderful jobs!
L.I.I., Brisbane
Thank you for the service. The advice was good and the price reasonable. The dealer came to me at work both to value the trade in and to deliver the new car.
T.A., Melbourne
Don't know how you achieve your prices but it certainly makes a difference, avoids the hassle of dealing with salesmen and has been excellent value for money. Will definitely recommend your services to family and friends.
A.J., Melbourne
Thank you again. I could not have asked for better service. Having been faced with unhelpful dealers it was just so easy to place a Internet request on Thursday and to be in a new car Monday afternoon, it was more than I could have asked for. I would definitely recommend the services that you provide, without hesitation.
P.H., Canberra
Picking up car on Friday. Saved >$3000. Thanks for everything. Would recommend process highly. Thanks!
H.M., Brisbane
A short note to say thanks for the professional and profitable service that you've just delivered to me. Getting the best price from the city and then translating to a country dealer in a small town made it a lot easier. You'd be surprised how many times we bump into each other, and taking the local personality out of the negotiation was much appreciated by both the dealer and myself.
K.P., Armidale
Being a single woman, the thing I appreciated most was not being ripped off by sleazy car salesmen. I actually paid much less than a guy working in my office who bought (almost) the same car!
L.R., Sydney
I’d just like to comment on how smooth it was to purchase my car using your service. The finance broker you put me on to helped the hip pocket as much as the price you were able to secure for me. Thank you so much for making a major purchase easy, smooth and without buyer’s remorse. I will be looking you up when it comes time to replace our other car and I will continue to recommend you to all my family and friends
M.P., Melbourne